"The industry has reached a level of maturity where the large mobile games publishers are looking to spend big on expanding, and one of the easiest ways to do that is through acquisitions," Chapple said, in an email. That's particularly important in the brutally competitive gaming market, which has traditionally been a hits-driven business with unpredictable growth. According to research group SensorTower, the mobile game market grew 26% last year to $79.6 billion, "an enormous surge in part due to the global pandemic and lockdowns," said Craig Chapple, a mobile insights strategist at the firm.Ĭompanies at the top of the queue to hit the public markets have spent the last few years expanding their gaming catalogues through acquisitions, giving them a greater diversity of revenue sources.
The coronavirus pandemic of 2020 accelerated what was already a rapid shift to mobile gaming, fueled by a flood of powerful smartphones and tablets into the mainstream and a hefty investment by carriers into faster networks.
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